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Griffin in barbie magic of the pegasus7/20/2023 ![]() Mattel launched its eponymous in-house entertainment division in 2001 and began the Barbie film series by adapting pre-existing stories/tales and seeking animation co-production with Canadian studio, Mainframe Studios. following production wrap-up from Mattel Films with the association of Luckåhap Entertainment and Heyday Films. ![]() Additionally, a live-action adaptation of the toyline is currently awaiting its American theatrical release on 21 July 2023 by Warner Bros. In 2020, Mattel revamped the films into streaming television films, brand them as animated "specials" and revolve them around the canon of the streaming television series, Barbie: Dreamhouse Adventures. From 2012 until date, Mattel expanded the franchise beyond just the films to other audiovisual media such as web series, television shows and streaming television content, with the latter following a growing rise and trend in streaming services and online platforms. ![]() They were also released on home video formats, predominantly by Universal Pictures Home Entertainment, until 2017. These films were broadcast on Nickelodeon in the United States from 2002 until 2017. ![]() In response to a growing rise of digital and interactive media as well as the gradual decline of dolls, toys and accessories in the 1980s, American toy and entertainment company Mattel partnered with animation studios to produce CGI or computer-animated feature films featuring its flagship Barbie fashion doll asset.
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